01
ACTIVATION SCENARIO
02
LIVE SCENARIO METRICS
Total Customers
8,000
over 16 days
Customers / Day
500
avg daily traffic
Customers / Hour
63
8-hour operating day
Daily Rev Target
$10K
per vendor · $160K total
Gross Revenue
$360K
at $45 avg spend
03
UNIT ECONOMICS CALCULATOR
Fashion / Apparel
10–25 units/day · $45–$120 avg
Jewelry
8–20 units/day · $60–$250 avg
Food
50–100 units/day · $15–$25 avg
Beverage
75–150 units/day · $8–$15 avg
Accessories / Handbags
12–30 units/day · $35–$95 avg
Beauty / Wellness
15–40 units/day · $20–$75 avg
16-Day Vendor Revenue
$56,250
based on current inputs
Units Sold / Day
25
Daily Revenue
$1,875
Total Units (16 days)
750
Total Revenue
$56,250
Break-Even Units
56
units to cover all costs
Gross Margin per Unit
$40
Total Fixed Costs
$3,000
Break-Even Revenue
$4,200
Break-Even Days (500 cust/day, 5% CVR)
—
✔ Breakeven achievable in under 3 days
Total Required Inventory
518
units needed for full activation
Base Units (daily × days)
450
Buffer Stock (15%)
68
Safety Stock (lead time)
105
Reorder Point
105
✦ Can inventory scale 2× within 7 days? Plan restock if below reorder point.
04
VENDOR PARTICIPATION MODEL
| Vendor Type | # Vendors | Units/Vendor/Day | Avg Price | Daily Rev Range (Est.) |
|---|---|---|---|---|
| Food | 10 | 50–100 | $15–$25 | $7,500–$25,000 |
| Beverage | 6 | 75–150 | $8–$15 | $3,600–$13,500 |
| Fashion / Apparel | 12 | 10–25 | $45–$120 | $5,400–$36,000 |
| Jewelry | 8 | 8–20 | $60–$250 | $3,840–$40,000 |
| Accessories / Handbags | 10 | 12–30 | $35–$95 | $4,200–$28,500 |
| Beauty / Wellness | 6 | 15–40 | $20–$75 | $1,800–$18,000 |
Total Vendors per Activation Day:
40–55 vendors
05
STAFFING & OPERATIONS CAPACITY
Sales Staff
8–10
1 per 40–60 customers/day
Cashiers / POS
5–7
1 per 75–100 customers/day
Inventory Support
4–6
1 per 10 vendors
Event Ops / Floaters
2–3
1 per 250 customers/day
06
SUCCESS METRICS & KPIs
Total Revenue
Minimum$120,000
Target$360,000
Maximum$960,000
Avg Spend per Customer
Minimum$30
Target$45
Maximum$60+
Vendor Sell-Through Rate
Minimum60%
Target75%
Maximum90%
Repeat Visitor Rate
Minimum20%
Target35%
Maximum50%
Daily Revenue Target Per Vendor
Daily Goal$10,000
16-Day Total$160,000
40 Vendors Combined$400,000 / day
Full Activation (40 vendors)$6.4M
Units to hit $10K (@ $45 avg)~222 units
Customers needed (5% CVR)~4,444/day
07
CAPACITY RISK & SCALABILITY CHECKLIST
- Can inventory scale 2× within 7 days?
- Rapid vendor restock plan in place?
- POS systems tested at peak volume?
- Vendors have staff rotation plans?
- Overflow storage on-site secured?
- Vendor onboarding & training complete?
- Emergency contingency plan approved?
- Marketing & foot traffic plan activated?
- Real-time sales reporting dashboard live?
- Customer feedback system deployed?